As a young and rapidly growing municipality it is vital that the City of West Kelowna have clear and concise objectives. Each year, Council establishes Strategic Priorities to guide decision making and set long term goals for West Kelowna. Council is dedicated to its strategic planning process, working to ensure that the municipality is pursuing goals that reflect the community’s needs and wishes.
The 2016 Strategic Priorities document ranks the city's priorities and enables council to effectively deliberate and adopt a performance-based budget:
Westbank Centre is the cultural, civic and social heart of West Kelowna. The plan's objectives include expanding the economic base, improving the quality of public and private spaces and preserving, protecting and enhancing the area's urban and agricultural culture and heritage, while creating an exciting place to live, work and play.
The plan includes a detailed implementation strategy - a list of action items - that highlights bylaw amendments, future policy developments and capital projects.
Economic Development & Tourism Strategy
The objectives of the Economic Development Office are to foster economic growth in the City of West Kelowna and implement recommendations made in the City of West Kelowna’s Economic Development & Tourism Strategy, which Council adopted May 12, 2015.
The strategy outlines several goals including business retention and expansion, investment attraction, coordination and facilitation of activities and product development and retention.
West Kelowna has a diverse economy including agriculture, manufacturing, tourism, retail and construction.
West Kelowna has a labour force of 16,525 (as per the 2011 Census), representing a participation rate of 65.3%. The largest segment of the labour force is in retail trade (13.2%) and construction (12.4%). Proportionately, more people are employed in the construction industry in West Kelowna (12.5%) than in the province overall (7.6%).
Most new employment is created by small and medium sized business. The proportion of self-employed people in West Kelowna in 2011, at 17.8%, was higher than in BC overall, at 13.7%.